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常见问题解答

中小企业如何把握机遇？

对于中小企业而言，建议从以下几个方面入手：As we talked about before, there’s more substitution, especially from digital, than ever, and you’ve got a narrowing set of customers to be able to appeal to. So the great thing about that is there’s going to be more choice for a kid, and there’s going to be a higher cycle time. The bad thing from a business perspective is that it’s really hard to establish a moat, and the kids cycle through, and they learn about things in unpredictable ways. A lot of kids are exposed to social media, even though they’re not supposed to do it at an earlier and earlier age. They watch YouTube, they watch all these kinds of influencers, and the whole notion of Saturday morning cartoons or even just watching cartoons after school on a linear network has totally flipped upside down. So I think as a toy company, you have a choice: you can either double down on that market and try finding these big entertainment moments that really punch through, or you can try finding a different market to be able to appeal to and build a more durable moat in those spaces.

普通用户会受到什么影响？

对于终端用户而言，最直观的变化体现在3月10日消息，独家获悉，荣耀CEO李健表示，人形机器人是荣耀阿尔法战略的一部分，使用场景将聚焦在消费市场，重点关注购物协助、工作检查、陪伴三大消费级场景。据悉，荣耀是全球第一家正式进军消费级人形机器人市场的手机厂商，首款人形机器人Robot已在MWC 2026上正式亮相。李健透露，在接下来的市场活动中会看到更多荣耀机器人的表现。